Hello, I'm Nir!

AI & Product Leadership | Building AI-powered products that actually work.

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Nir Soffer

About Me

I'm a developer, product leader, and AI strategist with over 25 years of experience building and launching AI-driven software and software at the infrastructure level.

At Booma, I led AI product development, leveraging LLMs and RAG architectures to optimize workflows. Previously, at Advertima, I built autonomous AI-powered retail experiences. Before that, I worked in data-driven SaaS, FinTech, and enterprise AI solutions.

I don't believe in hype—just real-world applications that solve real problems.

My Expertise

AI Product Strategy

Implementing practical AI applications that drive business results

Software Development

Building and leading teams that build robust, scalable applications from concept to deployment

Product Leadership

Leading cross-functional teams to deliver successful products

Selected Work Experience

Booma (AI & LLMs)

Developed an AI-driven automation platform using LLMs, RAG, and NLP to optimize workflows and increase productivity.

  • Architected LLM integration solutions
  • Utilized RAG patterns to enhance contextual understanding
  • Led prototype development

Advertima (Autonomous AI)

Built an AI-powered checkout system using computer vision & deep learning for retail environments.

  • Designed real-time computer vision systems
  • Deployed deep learning algorithms for object, action, and position recognition
  • Led & hired the team that built the first autonomous checkout system in European retail

Spotcap (FinTech)

Led commercial operations team and Partner API development

  • Created RESTful APIs for financial data integration
  • Led commercial operations teams that developed and operated all CRM and customer operations interfaces

EMC

Managed product roadmap and vision for the SaaS ISV market.

  • Led solutions for 300+ account SaaS ISV "tiger team", enabling 150% revenue growth year over year
  • Finalist in EMC CTO global innovation challenge; innovation awarded US Patent no. 9,983,909
  • Owned marketing, definition and positioning, and strategic roadmap targeting all SaaS software vendors

Services

Concept & Strategy

Expert guidance on AI strategy, product roadmaps, and AI/ML implementation for businesses of all sizes.

Development

Rapid prototyping and development of AI and SaaS applications, integrating AI models (including LLMs), and developing custom software solutions.

Go to Market

Creating effective product launch strategies, market positioning, and growth planning for AI and SaaS products.

Get in Touch

If you want to talk about product strategy, or need help with product execution, for your AI and technological innovations let's connect.